1 Explain what you understand by the term 'corporate culture'.
2 From the evidence provided by the articles, what evidence is there to suggest that Body Shop is meeting its corporate principles of: respecting the environment no testing of cosmetics on animals; fair trade; meeting the needs of real people educating.
3 Do the articles provide any evidence that Body Shop has a more subtle motive for its ethical stance?
4 In small groups, discuss whether it is possible for Body Shop to achieve simultaneously the objectives of growth, profit maximisation and protection of the environment.
5 Body Shop places considerable emphasis on its policy of 'trade fair'. What is 'trade fair'? Why may it be seen as more desirable than providing
